Transmedia case study
Some of the pairings might seem a bit odd, but the reasoning behind it was to compare a brand we considered successful with a brand that we considered to have failed in the transmedia/crossmedia context. Below there are seven pages of case study goodness. There are also two stand-alone studies which did not get compared directly to another case study, batman and Sherlock holmes, but they still follow the same criteria, which you can find linked just below. Before you begin, have a look at our understanding case studies page. The fans have taken possession of the lego universe from the beginning and fan briction (fan fiction using Lego characters as a central tenet) has exploded in popularity. . Red Bulls content strategy, companion second screen. Org - november 25, 2011 9:04 pm following the launch of the Assassins Creed: revelations video game, we are continuing with our overview of the saga, which has sold 28 million units worldwide. The web is already teeming with Lego stop-motion animation. Org - december 8, 2011 8:47 pm "It was about approaching text, design and rich media at the highest standards we could and centralising the process so that one single investment became a toolkit for everyone in the company to use in the same way. From - december 8, 2011 8:48 pm recognized as a pioneer because of the way he makes and distributes his work critically acclaimed Transmedia director/writer Lance weiler showcases pandemic a storyworld experience consisting of film, mobile, online, social gaming and data visualization combined to tell. From m - january 11, 2012 12:44 am emmy-award-winning highrise: Out my window explores the state of our rapidly urbanising planet within a 360 interactive environment. Whats important to remember though, is that transmedia, while defined as a story that unfolds across multiple media outlets and platforms, must also revolve around the end users taking an active role in the process of expansion. Case Studies, transmedia and Crossmedia convergence
A case study illustrating how Lego has evolved into a transmedia brand for the 21st century through using a smart, iterative strategy. Academic Writing Service - best in usa, examples. Do not merely summarize the plot. A hypothetical transmedia version of the Three little pigs demonstrating that transmedia storytelling is not the repurposing of story across different platforms. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non permanent hair removal such as waxing and sugaring and permanent hair removal processes such as electrology and Intense pulsed Light (IPL). Transmedia, marketing, case Study : The hunger Games - catching case, studies in, transmedia : Storytelling for the digital
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From m - january 25, 2012 2:16 Aase Study highlighting the successful brand of The coca cola company, its registered trademark coke, and how this brand tells it's story interactively by engaging the consumer through emotional connections to the brand. An Uber Brand, lego has taken these principles and built an uber brand through a variety of media channels, using a fragmented, dispersed strategy. Facing competition from all angles, including the scourge of computer gaming, lego understood that it does not just sell toys, its in the business of imagination. Lego brought their bricks to life through the magical power a of story told through multiple platforms, with the simple mantra of inspire and develop the builders of tomorrow. From m - november 23, 2011 8:21 pm a look at how social and digital helped reinvent "The muppets" for the big screen. For me, ultimately, lego is a precise and inspiring transmedia case study of how a traditional brand can future proof its business by innovating, evolving and adopting new strategies and technologies. Org - january 18, 2012 12:31 am tero kaukomaa, producer, Blind Spot pictures, explains how crowdsourcing ignited a relationship between the filmmakers and the audience that helped to create and finance the sci-fi comedy epic Iron sky. Org - january 25, 2012 2:30 am publishing house, egmont Press demonstrate how they are working with writer Michael Grant to discover new ways of bringing stories to children and young adults. Koochar - blog - tehran, since Its Origins Until Today
- Transmedia case study
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Org - november 18, 2011 8:11 pm in the wake of the official launch of Assassins Creed revelations, the latest video game to feature ezio the Italian assassin, we could not resist the urge to tell you a little bit about a saga that has. Part 1 can be found @scoopit /sxvgzk scooped by The digital Rocking Chair! From m - july 29, 2012 11:55 am jessica henrie: " book of Jer3miah appeared relatively early in the web series landscape, made Brigham young University a pioneer in using transmedia storytelling in a film project and demonstrated that viewers don't have to be mormon. I wasnt really much of a lego fan growing. Eventually, as I got a little older, i began to gradually take up computer games. Im proud to say i stuck with this show to the very end.
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After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox. The above is a relatively crude example of what Legos platforms look like, without even taking retail into account. When there was more fi than sci, the actors buoyed the show to the next peculiar portal. From m - march 8, 2012 11:14 pm what I really like about the bbcs approach to creating transmedia content for Sherlock was that the shows producers kept everything super simple and everything they created was worked back into the show as important story points. From m - december 8, 2011 8:31 pm the Iran Job follows kevin Sheppard, an American basketball player from. by the way, keep an eye on Angry birds, another brand with designs well beyond its core product (app gaming) and a focus on becoming a worldwide transmedia brand. From m, march 22, 2012 8:55 pm, case Study: six to Start designed, developed, and ran the bbcs most ambitious transmedia production to date for The code, with clues and gameplay seamlessly integrated into three tv episodes, four Flash games, multiple real world events including. The video, the book, the play, the objects, the interviews, the photos, the music are all independent and complementary ways to discover the Emotein universe. Can your brand take these learnings and do something similar? Shows and new products illustrates a willingness to be fluid, an important trait for any great 21st century brand. Storytelling, this week, lego released The lego movie.